Stop buying leads your team can't book
Dabe connects your ads, CRM, lead channels, and technician capacity so marketing spend moves toward the jobs, ZIP codes, and time windows your business can actually serve.
Built for HVAC, plumbing, electrical, roofing, and multi-trade teams running Google, Meta, Yelp, LSAs, Hatch, and ServiceTitan.
Your ad platforms don’t know how your business actually runs.
Google and Meta can optimize for clicks, calls, and form fills. They don’t know when your schedule is full, which job types are profitable, or which leads turn into sold revenue.
Ads ignore your schedule
Campaigns keep buying urgent leads even when your next dispatch windows are already full.
Bad ZIPs keep spending
Weak service areas, long drives, and low-ticket neighborhoods stay hidden inside blended CPL reports.
CPL is not revenue
A cheap lead is expensive when it never books, never sells, or pulls technicians away from better work.
Manual checks happen late
By the time someone finds the leak, the campaign has already spent through the mistake.
Dabe makes demand follow capacity.
Dabe watches the full path from ad click to booked job to sold revenue, then adjusts marketing strategy around the reality of your operation.
Capacity-aware budget control
Slow demand when the board is full. Push spend when technicians have profitable openings.
Job-type prioritization
Route budget toward replacements, emergency calls, sewer, panels, maintenance, or high-margin repairs.
Revenue-based attribution
Connect campaigns to booked jobs, sold jobs, ticket size, and marketing as a percentage of revenue.
Guarded automation
Run recommendations, approval-based changes, or automated optimization inside your rules.
From disconnected reports to controlled optimization.
Dabe turns campaign, lead, booking, schedule, and revenue data into a clear operating plan for your marketing budget.
Connect the operating stack
Dabe connects to ads, lead channels, CRM, booking data, schedule, and revenue data.
Map the real funnel
Lead source, conversation, booking, dispatch, estimate, sold job, and revenue are tied together.
Find where spend should move
The system detects bad ZIPs, weak job types, full windows, broken pages, and low booking rates.
Optimize with controls
Approve recommendations manually or let Dabe apply changes inside budget and job-type guardrails.
See where spend should move before budget gets wasted.
Dabe connects campaign performance to capacity, booking quality, job mix, and sold revenue so the next move is clear.
Turn scattered marketing signals into one action plan
Ad spend, schedule load, booking rate, and job value come together in a single recommendation queue.
Track every dollar from lead source to booked revenue
See which campaigns create real work, where leads drop, and which fixes should happen first.
Shift spend away from full windows
Dabe compares demand against available technicians, job type priority, and schedule density before spend is increased.
Approve, edit, or skip every campaign change
Every recommendation explains the reason, projected impact, and guardrail before anything changes.
Every change keeps an owner-readable reason and before/after snapshot.
Use weather and capacity together
Weather, seasonality, and local demand signals only trigger spend when the business can actually serve the work.
Run a controlled optimization pilot
Start with one market, one or two channels, and a clear scorecard. Dabe identifies budget leaks, recommends changes, and measures whether spend is moving toward better booked revenue.
Run an Optimization PilotEverything an owner will ask before trusting optimization.
Clear answers about control, automation, integrations, agencies, and what changes before budget moves.
Is this an agency?
No. Dabe is software that connects operating data to marketing channels. Agencies can use it, but the goal is to make optimization less manual.
Does Dabe replace our ads team?
No. It gives your ads team better signals and can automate approved changes inside the rules you set.
Can it change campaigns automatically?
Yes. Most teams start with approval-based recommendations, then automate repeatable rules once the scorecard is clear.
Which systems does it connect to?
The first version is designed around ServiceTitan, Hatch, Google Ads, Meta, Yelp, LSAs, call tracking, and website lead flows.
What makes this different from a dashboard?
Dashboards show what happened. Dabe recommends and applies what should change next.
Make your ad spend follow your business
Stop optimizing for leads in isolation. Start optimizing for capacity, booked jobs, sold revenue, and margin.